State of the Screens

Facebook is positioning its Watch platform as a direct competitor to YouTube.Recent changes. Facebook now requires Watch videos be longer than 3 minutes to qualify for mid-stream ads. Those ads…

Could a company like Amazon or Facebook outbid a traditional media company for the overall sports rights to a major league?In the U.S. we probably will not know until 2021…

Excellent commentary from Dave Morgan on the differences between the perceived and actual challenges facing TV advertising.Interesting stat. There are more minutes of video advertising delivered daily from TV during…

The Federal Communications Commission (FCC) approved a new broadcast standard (ATSC 3.0) that will allow for internet-like targeting of advertising with local broadcast TV.What are the benefits?1) Addressable advertising2) Improved…

Why do advertisers like connected TV advertising? It is the closest thing to TV ad quality with 97% completion rates without the viewability issues that have plagued mobile/desktop.

The New York Times has made all of its digital ad units available through programmatic channels.Why does this matter? A major publisher like the NYT opening up most/all of its…