Roku CEO Anthony Wood has been trying to build a platform for TV since he founded Replay TV back in 1999.
Michael BeachFebruary 15, 2018
Screen Wars Thought Leader Interviews are also available on
Nielsen will begin including set-top-box data from Comcast in its local TV ratings.Why is this a big deal? Comcast has 23m cable subscribersand Nielsen is the only measurement provider with…
Michael BeachFebruary 15, 2018
Amazon has agreed to pay $250m for the global TV rights to Lord of the Rings.This is just for the rights and does not include production or artist salaries!
Michael BeachFebruary 15, 2018
Roku had 6.7b hours of streaming during the first half of 2017 and 47% of those hours were ad supported.Flashback. Streaming TV Viewers Complete 98% of All Video Ads, According…
Michael BeachFebruary 15, 2018
T-Mobile reports that the 6-second ads that ran during the World Series were twice as potent in recall and likability as the brand’s standard ads in prime-time.YouTube also ran 6-second…
Michael BeachFebruary 15, 2018
Google purchased YouTube back in 2006 for $1.65b.
Michael BeachFebruary 15, 2018
A long read (20 minutes) on the complicated relationshipbetween Netflix and the Academy Awards. The big rub. Netflix refuses to follow tradition in terms of theatrical release. Netflix usually does…
Michael BeachFebruary 15, 2018
It took HBO 2 years to reach 2M subscribers. They added the next 3M in 1 year! More. HBO hits 5 million digital subscriptions Higher margin. Cable companies keep ≈…
Michael BeachFebruary 12, 2018
Facebook is positioning its Watch platform as a direct competitor to YouTube.Recent changes. Facebook now requires Watch videos be longer than 3 minutes to qualify for mid-stream ads. Those ads…
Michael BeachFebruary 12, 2018
Could a company like Amazon or Facebook outbid a traditional media company for the overall sports rights to a major league?In the U.S. we probably will not know until 2021…
Michael BeachFebruary 12, 2018
