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State of the Screens

The Nielsen Total Audience Report: Q2 2017

By February 6, 2018No Comments

New quarterly numbers from Nielsen showing explosive growth for mobile.

Total media usage in Q2:
Q2–2016–10h 16m
2) Q2–2017–10h 48m (↑ 5%)

The big question. How much of this is dual screen?

Time spent by platform in Q2 (2016 vs. 2017):
Live TV — 3h 55m (↓ 6%)
2) Mobile — 2h 27m (↑ 43%)

65+ is the only age group with growing consumption of live TV.

Connected TV households in Q2:
2) Q2–2017–69.5m (↑ 12%)

59% of all U.S. households have at least 1 connected TV.

Broadcast only households in Q2:
2) Q2–2017–15.7m (↑ 15%)

Broadband only households in Q2:
2) Q2–2017–5.9m (↑ 44%)

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.