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State of the Screens

‘It’s not just for banner ads anymore’: The New York Times is making all of its ads available…

By February 6, 2018No Comments

The New York Times has made all of its digital ad units available through programmatic channels.

Why does this matter? A major publisher like the NYT opening up most/all of its inventory to programmatic shows that they no longer view it purely as a threat (lower CPMs, etc.).

This is part of a larger shift to digital which has led them to set a goal of 10m paid digital subscribers.

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.