State of the Screens

Fox is letting people watch fewer ads on TV using a trick adapted from the internet

Fox is bringing interactive ads to connected-TV that allow the viewer to watch fewer ads in exchange for engagement.Fox has been running similar ads on desktop since 2014.

Michael BeachFebruary 22, 2018

vMVPDs alone no threat to pay TV

Some industry analysts are saying that streaming services (Sling, YouTube TV, etc) are no threat to traditional pay TV.What is a vMVPD? Similar to traditional pay-TV, but delivered over the…

Michael BeachFebruary 22, 2018

State of the Screens

90% of SVOD Viewing Is On the TV Set, Reports Nielsen. Only 20% of Viewing is Original Content

Some interesting findings from Nielsen on how streaming content is viewed.What is SVOD? Streaming Video on Demand (SVOD) is a subscription service that provides the consumer with a bundle of…

Michael BeachFebruary 22, 2018

State of the Screens

Nielsen Offers Broad Insight Into Netflix Ratings

Nielsen is going to start applying traditional TV-style measurement to Netflix shows.Eight networks have signed up for the service including:1) A+E Networks2) Disney-ABC Television Group3) Lions Gate4) NBCUniversal5) Warner Bros.

Michael BeachFebruary 22, 2018

State of the Screens

Are Viewers Warming To Streaming Sports?

Turner Sports saw a 126% increase in streaming viewership for the National League Division Series.Amazon accounted for 3% of total viewership during its first NFL game.

Michael BeachFebruary 22, 2018

State of the Screens

Attribution Measurement Is The Television Industry’s Latest Weapon

Attribution for TV advertising is hot right now.Advertisers are starting to measure the impact of their TV advertising through the use of technologies such as ACR.

Michael BeachFebruary 22, 2018

State of the Screens

BIA/Kelsey: Local Radio Ads Will Inch Up To $14.2B In 2017

Spend on local linear radio advertising:1) 2016: $14.1b2) 2017: $14.2b (↑ 1%)3) 2018: $14.3b4) 2019: $14.4b5) 2020: $14.6b6) 2021: $14.7bSpend on local digital radio advertising:1) 2016: $1.2b2) 2017: $1.4b (↑…

Michael BeachFebruary 22, 2018

State of the Screens

YouTube TV finally has an app built for your living room screen

YouTube has launched a smart TV app for its live TV service. Content discovery and personalization is something that we have talked about before and this appears to be a…

Michael BeachFebruary 20, 2018

State of the Screens

Yes, the NFL’s TV ratings are down, but so is the rest of network television

Viewership declines for the NFL get most of the attention despite the fact that they fair better than the rest of linear television.Change in ratings (2016 vs. 2017):1) Primetime: ↓…

Michael BeachFebruary 20, 2018

State of the Screens

Getting Cross-Platform Measurement Off the Sidelines

Well-written analysis on why developing a common cross-screen currency is important despite challenges.The industry standard for “impression/view” today:1) Linear TV — Viewer must watch majority of given minute of content/ad2) Digital — Content/ad renders

Michael BeachFebruary 20, 2018

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State of the Screens

Fox is letting people watch fewer ads on TV using a trick adapted from the internet

vMVPDs alone no threat to pay TV

90% of SVOD Viewing Is On the TV Set, Reports Nielsen. Only 20% of Viewing is Original Content

Nielsen Offers Broad Insight Into Netflix Ratings

Are Viewers Warming To Streaming Sports?

Attribution Measurement Is The Television Industry’s Latest Weapon

BIA/Kelsey: Local Radio Ads Will Inch Up To $14.2B In 2017

YouTube TV finally has an app built for your living room screen

Yes, the NFL’s TV ratings are down, but so is the rest of network television

Getting Cross-Platform Measurement Off the Sidelines

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