State of the Screens

Yes, the NFL’s TV ratings are down, but so is the rest of network television

Viewership declines for the NFL get most of the attention despite the fact that they fair better than the rest of linear television.Change in ratings (2016 vs. 2017):1) Primetime: ↓…

Michael BeachFebruary 20, 2018

Getting Cross-Platform Measurement Off the Sidelines

Well-written analysis on why developing a common cross-screen currency is important despite challenges.The industry standard for “impression/view” today:1) Linear TV — Viewer must watch majority of given minute of content/ad2) Digital — Content/ad renders

Michael BeachFebruary 20, 2018

State of the Screens

On N.F.L. Thanksgiving Menu: Six-Second Ads

Fox continued to test 6-second ads during the World Series.The ad played during a break in the action with the game being relegated to a small area on the side…

Michael BeachFebruary 20, 2018

State of the Screens

The World Series and its ads shows why advertisers still love TV

Interesting data on World Series advertising provided by iSpot.tv.How do they measure TV advertising? iSpot.tv has a panel consisting of 7.3m smart TVs.

Michael BeachFebruary 20, 2018

State of the Screens

The 10 Most Watched Ads on YouTube in 2017

YouTube breaks down the 10 most watched ads of 2017. Title (length — views): 1) Samsung India Service (SVC) — We’ll take care of you, wherever you are. #SamsungService (4m — 150m) 2) Clash Royale: The…

Michael BeachFebruary 19, 2018

State of the Screens

How Much Each Broadcast Net’s TV Ratings Are Down From Last Year — So Far

Change in average ratings for adults 18–49 (2017 vs. 2017):1) NBC: 2.4, -8%2) CBS: 1.8, -14%3) Fox: 1.9, -17%4) ABC: 1.6, -16%5) The CW: 0.6, -14%Change in average ratings for…

Michael BeachFebruary 19, 2018

State of the Screens

Hulu Live passes 440 stations, leads vMVPD local arms race

Hulu recently added 30+ additional local affiliates to it’s streaming service.Strategy. Hulu is leading the affiliate race with 440 stations covering 189markets (2.3 stations/market). YouTube is only available in 84…

Michael BeachFebruary 19, 2018

State of the Screens

Midterms To Set Ad Spending Record, New Guerrilla Tactics Too

Borrell Associates recently released updated projections for political spend in 2018.Top platforms for $8.5B local spend (% of total):1) Broadcast TV: $3.4B (40%)2) Digital: $1.9B (22%)3) Cable TV: $994M (12%)4)…

Michael BeachFebruary 19, 2018

State of the Screens

Overexposure, Not Anthem Protests, Blamed for NFL’s Ratings Woes

Is too much supply the main cause of the downward trend in NFL TV ratings?The NFL makes roughly $7.3b each year from TV rights.

Michael BeachFebruary 19, 2018

State of the Screens

Cord Cutting Isn’t The Future Of TV — It’s Cord Shifting

Skinny bundles are starting to grow in both channels offered and monthly cost.The sweet spot appears to be at 80–100 channels and $45 — $60 per month (before broadband).

Michael BeachFebruary 19, 2018

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State of the Screens

Yes, the NFL’s TV ratings are down, but so is the rest of network television

Getting Cross-Platform Measurement Off the Sidelines

On N.F.L. Thanksgiving Menu: Six-Second Ads

The World Series and its ads shows why advertisers still love TV

The 10 Most Watched Ads on YouTube in 2017

How Much Each Broadcast Net’s TV Ratings Are Down From Last Year — So Far

Hulu Live passes 440 stations, leads vMVPD local arms race

Midterms To Set Ad Spending Record, New Guerrilla Tactics Too

Overexposure, Not Anthem Protests, Blamed for NFL’s Ratings Woes

Cord Cutting Isn’t The Future Of TV — It’s Cord Shifting

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