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State of the Screens

On N.F.L. Thanksgiving Menu: Six-Second Ads

By February 20, 2018No Comments

Fox continued to test 6-second ads during the World Series.

The ad played during a break in the action with the game being relegated to a small area on the side while the ad played.

Why is the NFL testing this out? One potential cause of falling ratings could be the overall length of NFL games (3+ hours).

Fox will replace one standard commercial break (2m, 20s) with nine 6-second ads that play during stoppages in play.

More on this topic. What Makes NFL Games Take So Long?

Previously on SOTS. AMC Will Place a 6-Second Ad at the Start of Each Walking Dead Episode

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.