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State of the Screens

The 10 Most Watched Ads on YouTube in 2017

By February 19, 2018No Comments
YouTube breaks down the 10 most watched ads of 2017.

Title (length — views):
1) Samsung India Service (SVC) — We’ll take care of you, wherever you are. #SamsungService (4m — 150m)

2) Clash Royale: The Last Second (Official Commercial) (49s — 111m)

3) Ping Pong Trick Shots 3 | Dude Perfect (sponsored by Oreo) (7m 16s — 91m)

4) Miss Dior — The new Eau de Parfum (45s — 43m)

5) Budweiser 2017 Super Bowl Commercial | “Born The Hard Way” (1m — 29m)

6) 2017 Kia Niro | “Hero’s Journey” Starring Melissa McCarthy (1m 12s — 26m)

7) adidas Originals | ORIGINAL is never finished (1m 30s — 25m)

8) iPhone 7 — The Rock x Siri Dominate the Day — Apple (3m 35s — 25m)

9) Levi’s “Circles” Commercial l Full (1m 30s — 22m)

10) Mr. Clean | 2017 Super Bowl Ad | Cleaner of Your Dreams (30s — 18m)

7 out of 10 (70%) of these ads would not be able to run on television due to length.

1) The 25 Best Ads of 2017 (So Far)

2) Pre-Mature Decoration: Brands Deck the Halls, But Are Viewers Paying Attention?

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.