Press

Alexandria, Va., Nov. 10, 2021 /PRNewswire/ -- Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, announced a partnership with HyphaMetrics, the…

Alexandria, VA, Nov. 1, 2021/PRNewswire/ -- Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, announced a partnership with Flashtalking by Mediaocean,…

In a recent Media Village article covering the 4A's 2021 Decisions Conference, Cross Screen Media CEO Michael Beach explains how agencies can fashion common ground via multi-screen video advertising campaigns.…

In a season when political advertising usually quiets down, the Georgia special election has kept political ad spend red hot.  AdImpact estimates that almost half a billion dollars have been…

Cross Screen Media, a tech firm specializing in optimized local video ad planning, today announced it will integrate Polk Audiences by IHS Markit (NYSE: INFO) into its media planning platform,…

Political advertisers have had to get more creative than usual with their voter targeting strategies because of the significant increase in mail-in ballots this year. Given the challenges the COVID-19…

Michael Beach, Cross Screen Media CEO, was recently featured on NPR's Planet Money podcast, where he discussed the sophisticated approach and technology that campaigns are using for hyper-local video ad…

Michael Beach, Cross Screen Media CEO, was recently featured on the Digital Politics podcast with Karen Jagoda, where he covered the enormous growth of political campaign budgets in 2020, explosive…

Cross Screen Media’s 2020 Political Spending Projections report was featured in a recent Media Village article. Read the full article here.   “This year, political ad spending is expected to…

Cross Screen Media’s 2020 Political Spending Projections report was featured in a recent Politico article. Read the full article here.    “AD WARS -- ‘Political ads expected to explode, even…