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Mastering New Skill Sets in a Multi-Screen Ad World: 4A’s Recap

By February 1, 2021October 15th, 2021No Comments

In a recent Media Village article covering the 4A’s 2021 Decisions Conference, Cross Screen Media CEO Michael Beach explains how agencies can fashion common ground via multi-screen video advertising campaigns. “Breaking down silos is first and foremost, followed by evaluating media plans with a ‘common currency’ across all screens, and building media plans from the bottom up.” Read the full article here!