Featured Archives - Cross Screen Media

Winning New Clients The Easy Way

The “secret sauce” of winning new business probably isn’t what you’d think. In this article, we’re sharing what we’ve learned after helping our agency clients use our ScreenSolve planning tool…

Michael BeachFebruary 9, 2023

Articles Featured

How an Agency Doubled Optimized Reach With the Same TV Budget

Advertising is a dynamic business. Just when you thought you had your campaign dialed in, the audience can shift and priorities can change. That’s when agencies need powerful planning and…

David ErinleNovember 29, 2022

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Modern Planning Must Be Local

Overview The opportunity presented by better local measurement means more campaign visibility, but some marketers are not happy with the results they have found. This transparency is leading to refocused…

David ErinleSeptember 26, 2022

Featured Screen Wars Thought Leader Interviews

Publicis Groupe’s Senior Advisor Rishad Tobaccowala On “The Great Re-Invention” And The Future of Advertising

Rishad Tobaccowala, Senior Advisor to Publicis Groupe, joins Cross Screen Media CEO Michael Beach to share his insights on a range of topics including what the future of advertising looks…

Michael BeachMarch 31, 2021

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Winning New Clients The Easy Way

Top 4 Local Video Advertising Trends For 2023

How an Agency Doubled Optimized Reach With the Same TV Budget

Modern Planning Must Be Local

Publicis Groupe’s Senior Advisor Rishad Tobaccowala On “The Great Re-Invention” And The Future of Advertising

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