ALEXANDRIA, VA — 10/28/2025 — Cross Screen Media, a leader in political and public affairs advertising, today announced an exclusive data partnership with Battleground Data, a 1903 Group company, dedicated to changing the way political and public affairs agencies access high-quality audience models.
Battleground Data curates nationwide partisanship scores, turnout segments, issue-support models, and influencer audiences sourced from the best modeling firms in the industry. Traditionally, accessing this level of voter intelligence required campaigns to fund polling and modeling projects upfront. Battleground Data changes that model by providing ready-to-use, expertly sourced audiences that are available immediately.
Through this partnership, Cross Screen Media advertisers will have access to Battleground Data’s curated audience segments for use in CTV/Digital campaigns and linear TV measurement. By combining these audiences with Cross Screen Media’s proprietary reach and frequency optimization tools, campaigns can focus every dollar on the voters and influencers most likely to tip the balance.
“This partnership removes one of the biggest barriers to using advanced political data — the need for campaigns to fund and manage their own modeling projects,” said Chauncey Southworth, CEO, Cross Screen Media. “Now, our clients can tap into the same caliber of audience intelligence trusted by the most sophisticated campaigns, with no delay and no upfront cost.”
Battleground Data’s mission is to give political and advocacy campaigns of any size the same competitive edge as national campaigns, making premium audience modeling accessible, fast, and affordable. With its launch, Battleground Data is setting a new standard for how campaigns and organizations can target voters, activists, and influencers nationwide.
For more information on Cross Screen Media’s advertising solutions, visit https://crossscreen.media.
To learn more about Battleground Data, visit https://battlegrounddata.com.
