ALEXANDRIA, VA., 3/15/2023 — Cross Screen Media released the results of its 2023 Industry Pulse Survey today. The second annual, industry-wide survey includes insights from over 400 video advertising professionals. It offers a glimpse into how the industry plans to allocate budgets across channels and what capabilities they prioritize during the media planning, activation, and measurement process.
The Industry Pulse Survey is designed to help both buyers and sellers compare their assumptions to their peers, including:
• The overall video ad landscape in 2023
• Benchmarking competitors’ strategies
• Planning for the year ahead