Glossary > Automatic Content Recognition
Automatic Content Recognition (ACR)
What is Automatic Content Recognition?
Definition: Automatic Content Recognition (ACR) is a technology used to identify the content being played on a media device.
It is primarily used by smart TVs, set-top boxes and device makers to collect content consumption information automatically at the screen level. This information can then be provided to advertisers and other data aggregators to reach their desired audience.
