Case Studies
How A Healthcare Provider Drove Healthier Patients And Healthier Returns
For local healthcare providers, getting the word out is always a challenging proposition. Blanket ad campaigns are costly with lots of wasteful spending, while targeted campaigns can leave out key market segments and over-saturate others if not executed properly.
Overview
A regional healthcare provider reached out to Cross Screen Media to help optimize their local advertising efforts to improve both their reach and frequency while also reducing waste with targeted cross-screen campaigns. By using CSM’s planning and measurement tools, the provider was able to increase reach, optimize frequency and, most importantly, measure their campaigns to create a feedback loop for perpetual improvements.
In This Case Study,
You’ll Learn:
How CSM’s ScreenSolve planning tool created targeted audience profiles for various medical services.
How ScreenSolve was able to use those profiles to build a cost-effective, cross-screen media plan to target those audiences.
How CSM’s ScreenImpact measurement tool was able to monitor and optimize both reach and frequency across broadcast, cable and Connected TV.
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