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State of the Screens

The Holiday TV Wars

By December 29, 2020No Comments
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Big news: Hallmark Channel, Lifetime, and Netflix are rolling out 20+ new holiday themed movies.

Hallmark Christmas movies per year (YoY change):
1) 2009 – 8
2) 2010 – 12 (↑ 50%)
3) 2011 – 12 ( 0%)
4) 2012 – 12 ( 0%)
5) 2013 – 12 ( 0%)
6) 2014 – 18 ( 50%)
7) 2015 – 21 ( 17%)
8) 2016 – 28 ( 33%)
9) 2017 – 34 ( 21%)
10) 2018 – 37 ( 9%)
11) 2019 – 40 ( 8%)
12) 2020 – 40 – ( 0%)

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Netflix Christmas movies per year (YoY change):
1) 2014 – 1
2) 2015 – ( 0%)
3) 2016 – ( 100%)
4) 2017 – ( 150%)
5) 2018 – 10 ( 100%)
6) 2019 – 10 ( 0%)
7) 2020 – 23 ( 130%)

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Big question: Who is winning the attention battle?

Share of social engagement around holiday content according to Diesel Labs:

1) Netflix – 51%
2) Hallmark Channel – 40%
3) Lifetime – 9%

Holiday Content Wars

 

PSA: Apple TV+ is the new home for ‘A Charlie Brown Christmas’ after 54 years on ABC/CBS.

Flashback: The Legacy of ‘A Charlie Brown Christmas’

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Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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