How Cross Screen Advertisers Are Going Local

Overview

The local video ad market is the next battleground for convergent TV, with $55B projected to be spent on local TV and video advertising this year. Winning this space requires planning and measurement tools and data sets tailored specifically for market-by-market analysis against precise audience segments.

Michael Beach, CEO of Cross Screen Media, shares how local advertisers are using new solutions to simplify the process of maximizing reach and optimizing frequency across TV and digital video channels.