Overview
Streaming’s share of total TV time grew by over 100% since the start of the pandemic and shows no signs of slowing down. Not surprisingly, agencies are increasingly expected to deliver impactful CTV campaign results. So how should agency decision-makers approach the key questions for growing their CTV capabilities? For example, which inventory sources are needed, what partnerships are required, and what is the best way to incorporate CTV into cross-screen campaigns to drive incremental reach across local markets?
Michael Beach, CEO of Cross Screen Media, covers how leading agencies are capitalizing on CTV trends to drive business growth and better client outcomes.
