Overview
Marketers rank TV and video advertising as a top priority for accomplishing their goals, but most do not feel comfortable with reach and frequency measurement across linear TV, connected TV, and digital video. As more advertisers run ads concurrently across platforms, it is critical to have a 360-degree view of campaign performance and the ability to turn these insights into impact.
How are leading advertisers approaching de-duplicated measurement and using it to drive business outcomes? Michael Beach, CEO of Cross Screen Media, leads a practical discussion and case study on how marketers are turning TV measurement into incremental reach for their true audience, and where the industry could be headed.
