Webinar Replay | Keeping Up with the Cross-Screen Consumer

Webinar Replay: Keeping Up With The Cross-Screen Consumer

Audiences are consuming video across screens more than ever, presenting both a valuable opportunity and a daunting challenge for advertisers. Brands increasingly expect agencies to holistically buy and evaluate all forms of video ads across linear, digital, and CTV/OTT. 

Michael Beach, CEO of Cross Screen Media, details how leading agencies are approaching the critical questions of reach, frequency, and measurement in the rapidly evolving Convergent TV space.