Television

The way that video advertising is measured is going through significant changes, and many are starting to question whether comScore/Nielsen are up to the task. U.S. TV homes according to…

Share of pay-TV from streaming according to Strategy Analytics:1) 2017-Q2–3%2) 2018-Q2–7%The streaming wars monthly cost:1) Hulu Live — $40 2) DirecTV Now — $403) Sling TV — $254) PlayStation Vue — $455) YouTube TV — $406) Verizon — TBD7) Charter Spectrum TV…

New deal: The Cubs are ending their partnership with NBC Sports Chicago and launching their own network.Current deal: The Cubs will get paid $750K per game next year for broadcast…

Big shift: Over the next 5 years, Boston Consulting Group projects that $30B in profits could shift away from broadcast/cable and towards streaming video.Winners:1) OTT aggregators (Netflix, etc.)2) Streaming pay-TV…

Traditional pay-TV subscribers by year according to Bloomberg Intelligence: 1) 2012–100.6M 2) 2013–100.4M 3) 2014–99.9M 4) 2015–98.5M 5) 2016–96.5M 6) 2017–95.2M The average cable bill has risen to $106.20 per…

Big news: Jeffrey Katzenberg and Meg Whitman have secured $1B in funding for NewTV. The big idea: Combine Netflix production quality ($5–6M per episode) with episodes closer in length to…

The details on Disneyflix are starting to emerge.Disney will stop licensing movies to Netflix.

Streaming pay-TV services (vMVPD) have surpassed 6M subscribers.Loss leader? JPMorgan recently estimated that DirecTV Now, Hulu Live, and YouTube TV lose $6, $3, and $8 monthly before marketing and operating…

Monthly revenue/subscriber for Big Ten Network: 1) Big Ten market — $1.302) Non-Big Ten market — ≈ $0.103) Average — $0.56Quick math:1) Monthly revenue/subscriber — $0.562) Total cable subscribers — 51.3M3) Monthly subscriber revenue — $28.7M4) Annual subscriber revenue — $344.7M

Appnexus announced that ad sales on connected TV grew748% YoY.That is ≈ 20B ad impressions per month.