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State of the Screens

Jeffrey Katzenberg’s ‘NewTV’ Startup Closes $1 Billion, All Major Studios Among Investors

By August 13, 2018No Comments
Big news: Jeffrey Katzenberg and Meg Whitman have secured $1B in funding for NewTV.

The big idea: Combine Netflix production quality ($5–6M per episode) with episodes closer in length to YouTube videos (<15m).

Who is backing it? Backers include Disney, Fox, Sony, Lionsgate, MGM, NBCU, Viacom, WarnerMedia, Alibaba, Liberty Global and Madrone Capital.

When does it launch? The launch is slated for late 2019.

Flashback #1: Inside Jeffrey Katzenberg’s Plan to Revolutionize Entertainment on Mobile Screens

$/minute for made-for-mobile content:
1) Industry standard — $5–10k
2) Katzenberg plan — $125k

Flashback #2: Katzenberg’s NewTV Video Startup Raises $800 Million

Strong pedigree: Katzenberg launched Dreamworks which was later sold to Comcast for $3.8B in 2016.

The big question: Will enough people pay for this type of content?

Multiple price points including:
Lower priced option— Light ads
Higher priced option — No advertising

The target audience will the 25–30 age group.

Quote from Mark Burnett– Chairman, Worldwide Television @ MGM:
“Every time you go to a commercial break, you have to create a hook that would make the viewer stay around through commercials… It’s a very similar logic here. At the end of every 10 to 12 minutes, there’s a hook. You can’t wait to see what happens in the next episode.”

More #1: Axios to Create Limited-Run Series for HBO Timed to the Midterm Elections

More #2: After Go90’s Collapse, Who’s Buying “Snackable” TV Now?

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.