Tag Archive: Programmatic

Publicis And Epsilon: An Acquisition Of Legacies?

April 25, 2019 12:58 pm Published by Leave your thoughts

Big news: Publicis is buying Epsilon for $4.4B to bolster its first-party data (audience targeting) capabilities. This is the largest acquisition ever for Publicis since being founded in 1926.
Why this matters: The future of advertising is audience targeted and holding companies such as Publicis are playing catch up through acquisitions.

Turner is using AT&T’s subscriber data to sell targeted TV ads with Xandr

January 16, 2019 4:55 pm Published by Leave your thoughts

Big news: Turner ad inventory is now being targeted with AT&T subscriber data (mobile and pay-TV) for more targeted advertising and improved post-campaign measurement. This was discussed as a major benefit of AT&T’s purchase of Warner Media last year.
Quote from Donna Speciale — President of Ad Sales @ Turner:
“I have been a little disappointed in the adoption in the audience area, and this, to me, is going to really help create and speed up the adoption because I think clients are now going to see a lot more results of what audience buying can do for their business, especially using the AT&T data, and really start driving business outcomes for them,”