Big news: Publicis is buying Epsilon for $4.4B to bolster its first-party data (audience targeting)…
Michael BeachApril 25, 2019
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Big news: Turner ad inventory is now being targeted with AT&T subscriber data (mobile and…
Michael BeachJanuary 16, 2019
Big news: IPG has acquired Acxiom’s Marketing Solutions (AMS) group for $2.3B.What does AMS do?…
Michael BeachJuly 18, 2018
Fox will make inventory from 28 stations in 17 markets available through WideOrbit.These stations currently…
Michael BeachMay 10, 2018
Buying ads targeted directly to customer data (CRM) is coming to another major platform.Neustar will…
Michael BeachMarch 20, 2018
Key findings on programmatic TV from a survey conducted by Adobe:1) 28% of decision-makers plan…
Michael BeachMarch 6, 2018
Nielsen will begin including set-top-box data from Comcast in its local TV ratings.Why is this…
Michael BeachFebruary 15, 2018
WideOrbit’s programmatic platform (WO Programmatic) for local TV has surpassed 1,000 stations.
Michael BeachJanuary 16, 2018
