NFL

NFL viewership is up 1% through four weeks compared to last season primarily driven by the growth in streaming. YoY growth for NFL game streaming: 1) All streaming — ↑ 65% 2)…

Did you know? The NFL is the largest single entertainment property is the U.S. w/ $14B in revenue and recently set a goal of$25B for annual revenue by 2027!Bad news:…

NFL ratings are expected to decline further, but still dominate TV overall.Share of top 100 TV shows for NFL:1) 2007–22%2) 2017–71%

$4.2b was spent on advertising during NFL games last year despite the lowest ratings of the decade.Quick Math (2016 vs. 2010):1) Average viewership: ↓ 7%2) Ad spend: ↑ 91%