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State of the Screens

You’ve Shared Your Netflix Password With Your Entire Family. Now You Can’t Watch Netflix.

By June 25, 2020November 15th, 2021No Comments

Password123: Roughly 1/3 of SVOD subscribers have shared their password with someone outside of their household.

Flashback: Cable TV’s Password-Sharing Crackdown Is Coming

Wow: 1 Spectrum username had 30K simultaneous streams!

Share of SVOD subscribers who shared their password outside of household according to HUB Research Group:
1) 13-24 – 64%
2) 35+ – 16%
3) All subscribers – 31%

Streaming services with the highest rate of password sharing:
Netflix – 56%
Disney+ – 31%
Hulu – 30%
Apple TV+ – 17%
Amazon – 14%

Big question #1: How much is password sharing costing companies?

Loss of revenue due to password sharing, according to Parks Associates:
2019 – $9.1B
2024P – $12.5B

Big question #2: Who pays for the various video services?

More #1: Now you can share your Netflix account just by sending a link

More #2: Subscription Mooching & Streaming Media

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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