Password123: Roughly 1/3 of SVOD subscribers have shared their password with someone outside of their household.
Flashback: Cable TV’s Password-Sharing Crackdown Is Coming
Wow: 1 Spectrum username had 30K simultaneous streams!
Share of SVOD subscribers who shared their password outside of household according to HUB Research Group:
1) 13-24 – 64%
2) 35+ – 16%
3) All subscribers – 31%
Streaming services with the highest rate of password sharing:
1) Netflix – 56%
2) Disney+ – 31%
3) Hulu – 30%
4) Apple TV+ – 17%
5) Amazon – 14%
Big question #1: How much is password sharing costing companies?
Loss of revenue due to password sharing, according to Parks Associates:
1) 2019 – $9.1B
2) 2024P – $12.5B
Big question #2: Who pays for the various video services?
More #1: Now you can share your Netflix account just by sending a link
