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State of the Screens

YouTube Now Has 2 Billion Monthly Users, Who Watch 250 Million Hours on TV Screens Daily

By May 16, 2019No Comments

Key details from YouTube’s Brandcast marketing event:
1) 2B+
global users
2) 250M hours/day on CTV
3) 70% of viewing time is on mobile

Must read: The New York Times did a deep dive on YouTube CEO Susan Wojcicki.

Flashback: To chase addressable TV budgets, YouTube is changing how it pitches YouTube TV

Quick math on YouTube:
1) $20B in 2018 revenue
2) 203M hours of viewing/day
3) 74B hours of viewing/year
4) $0.27 in revenue per viewing hour

Revenue per hour of usage:
1)
Facebook — $0.60
2) Instagram — $0.43
3)
YouTube — $0.27

Still a WTF: A 7-year old made $22M last year from YouTube ads that ran during videos of him opening toys…

Video: Google’s Ad Revenue Mystery: Five Possible Theories

More #1: Google Shows First Cracks in Years

More #2: YouTube positions itself as ‘personal prime time’ at Brandcast

More #3: YouTube Will Make ‘Cobra Kai,’ Other Originals Free to Watch Later This Year

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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