Key details from YouTube’s Brandcast marketing event:
1) 2B+ global users
2) 250M hours/day on CTV
3) 70% of viewing time is on mobile
Must read: The New York Times did a deep dive on YouTube CEO Susan Wojcicki.
Flashback: To chase addressable TV budgets, YouTube is changing how it pitches YouTube TV
Quick math on YouTube:
1) $20B in 2018 revenue
2) 203M hours of viewing/day
3) 74B hours of viewing/year
4) $0.27 in revenue per viewing hour
Revenue per hour of usage:
1) Facebook — $0.60
2) Instagram — $0.43
3) YouTube — $0.27
Still a WTF: A 7-year old made $22M last year from YouTube ads that ran during videos of him opening toys…
Video: Google’s Ad Revenue Mystery: Five Possible Theories
More #1: Google Shows First Cracks in Years
More #2: YouTube positions itself as ‘personal prime time’ at Brandcast
More #3: YouTube Will Make ‘Cobra Kai,’ Other Originals Free to Watch Later This Year
