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State of the Screens

You can watch Netflix on any screen you want, but you’re probably watching it on a TV

By March 20, 2018No Comments

70% of streams on Netflix occur on a connected TV.

Changes over time: 70% of users sign up for Netflix on mobile/desktop, but within 6-months have shifted the majority of their time to a connected TV.

More: Netflix’s real advantage is that it’s a tech company first

Netflix recently re-encoded its entire catalog (6K+ titles) to ensure that they had the best picture while using the least bandwidth.

Vertical video: They are starting to experiment with vertical video through the release of trailers cut specifically for that format.

50% of subscribers watch on mobile at least once monthly.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.