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State of the Screens

Yellowstone’s Still Riding High

By June 16, 2022No Comments

Top 10 TV telecasts of 2021-22 season by average viewers according to Variety:
1) NFL Sunday Night Football (NBC) – 18.1M
2) NFL Thursday Night Football (Fox/NFL Network) – 15.4M
3) Yellowstone (Paramount Network) – 11.3M
4) NFL Monday Night Football (ESPN) – 11.2M
5) NCIS (CBS) – 11.0M
6) FBI (CBS) – 10.4M
7) Chicago Fire (NBC) – 9.9M
8) Blue Bloods (CBS) – 9.8M
9) Equalizer (CBS) – 9.5M
10) 60 Minutes (CBS) – 9.4M

Why this matters: Yellowstone continues to gain steam generating more viewers than NFL Monday Night Football on ESPN.

FYI: ESPN pays $1.9B per year for the right to air Monday Night Football!

Yellowstone average viewership (YoY growth) according to Wikipedia:
1) Season 1 (2018) – 2.2M
2) Season 2 (2019) – 2.4M (↑ 5%)
3) Season 3 (2020) – 3.9M (↑ 66%)
4) Season 4 (2021) – 7.8M (↑ 101%)

FYI: The first Yellowstone spinoff (1883) had the best debut for any new show on cable since 2015!

Worth your time: ‘Yellowstone’ Is the Country’s Biggest TV Sensation. Why Are Critics Shrugging?

Top 10 networks by total viewers in prime-time according to Variety:
1) CBS – 6.2M
2) NBC – 6.0M
3) Fox – 4.5M
4) ABC – 4.2M
5) Fox News – 2.5M
6) ESPN – 2.2M
7) Univision – 1.5M
8) TNT – 1.2M
9) Hallmark – 1.2M
10) MSNBC – 1.2M

Top networks by total minutes viewed according to Nielsen:
1) Netflix – 1.3T
2) CBS – 752.8B
3) NBC – 596.7B
4) ABC – 471.9B
5) Fox – 323.1B
6) Disney+ – 245.4B
7) Prime Video – 173.7B
8) Hulu – 128.1B
9) Apple TV+ – 21.7B

Top programs by share of total minutes viewed according to Vizio:
1) NFL Football – 2.7%
2) College Football – 1.3%
3) Law & Order: SVU – 0.9%
4) NBA Basketball – 0.8%
5) Good Morning America – 0.7%
6) Sportscenter – 0.7%
7) 2020 Tokyo Olympics – 0.7%
8) Today Show – 0.7%
9) Friends – 0.7%
10) Chicago P.D. – 0.6%

More #1: With ‘1883,’ Taylor Sheridan Expands His Western Empire

 

More #2: Inside The Paramount+ Launch Of ‘Yellowstone’ Origin Series ‘1883’ & All That’s Coming From The Taylor Sheridan Universe

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.