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State of the Screens

Xbox Game Pass Levels Up

By June 17, 2021No Comments

Xbox Game Pass Screenshot

Big news: Microsoft is expanding its Xbox Game Pass beyond consoles and directly through smart TVs and mobile phones, eventually allowing consumers to access Xbox games on any screen, anywhere, anytime.

Big question: What is Xbox Game Pass?

Quick answer: Xbox Game Pass is a video game subscription service that allows consumers to access a video game library without purchasing them. Think Spotify for video games.

Xbox Game Pass subscribers according to Microsoft/Forbes:
1) Mar-20 – 10M
2) Sep-20 – 15M
3) Dec-20 – 18M
4) Apr-21 – 23M

Xbox Game Pass Subscribers Numbers

Big picture: Video game subscription services are not new, but adoption has grown.
Major gaming and technology companies are continuing to develop their own subscription and cloud services to own the future of gaming

Global cloud gaming revenue according to Newzoo:
1) 2020P – $633M
2) 2021P – $1.4B
3) 2023P – $5.1B

Projected Global Gaming Revenue

Why this matters: The major technology companies have been building out gaming stacks. Subscription and cloud offerings will be a major battlefield.

Recognizing the importance of gaming as the next growth platform the major technology companies are building their gaming stacks

More: How Microsoft Is Ditching the Video Game Console Wars

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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