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State of the Screens

With This New Deal, More Targeted Ads Are Coming to Your TV

By April 18, 2018No Comments

Big news #1: Advanced TV buying should get a boost from the announcement that NCC Media will launch a new divisionfocused on targeted advertising.

Pay-TV providers involved w/ # of subscribers:
1)
Comcast — 21.3M
2)
Charter — 16.5M
3)
Cox — 6M

Flashback: Unpacking Omar Sheikh’s $100B Call On Future Of Data-Targeted TV Ads

Big news #2: Altice announced the formation of an advanced TV business called A4 which already employs 500 people.

A4 was created from the following acquisitions:
1) Audience Partners
2) Cablevision
3) Placed
4) Teads

Big news #3: Nielsen re-launched its viewership analytics platform (Grabix) last week which is integrating smart-TV data from Gracenote.

They will offer minute-by-minute analysis from 400 stations spread across 56 markets.

Flashback: Gracenote Smart TV Data Available In Nielsen’s DMP

More: NAB panel touts return path data benefits for broadcasters

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.