Big news #1: Advanced TV buying should get a boost from the announcement that NCC Media will launch a new divisionfocused on targeted advertising.
Pay-TV providers involved w/ # of subscribers:
1) Comcast — 21.3M
2) Charter — 16.5M
3) Cox — 6M
Flashback: Unpacking Omar Sheikh’s $100B Call On Future Of Data-Targeted TV Ads
Big news #2: Altice announced the formation of an advanced TV business called A4 which already employs 500 people.
A4 was created from the following acquisitions:
1) Audience Partners
2) Cablevision
3) Placed
4) Teads
Big news #3: Nielsen re-launched its viewership analytics platform (Grabix) last week which is integrating smart-TV data from Gracenote.
They will offer minute-by-minute analysis from 400 stations spread across 56 markets.
Flashback: Gracenote Smart TV Data Available In Nielsen’s DMP
More: NAB panel touts return path data benefits for broadcasters
