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Will Record Spending Prevent Another Netflix Miss?

By April 29, 2021No Comments

Man Leaning on Netflix Card

Netflix subscriber growth in 2021-Q1:
1) Projected – 6.0M
2) Actual – 4.0M

Netflix subscribers by quarter (YoY growth):
1) 2015-Q1 – 62.3M
2) 2016-Q1 – 81.5M (↑ 31%)
3) 2017-Q1 – 94.4M (↑ 16%)
4) 2018-Q1 – 118.9M (↑ 26%)
5) 2019-Q1 – 148.9M (↑ 25%)
6) 2020-Q1 – 182.9M (↑ 23%)
7) 2021-Q1 – 207.6M (↑ 14%)

Netflix subscribers (% of total):
1) International – 133.3M (64%)
2) U.S./Canada – 74.4M (36%)
3) Total – 207.6M

Big question: How does Netflix’s growth compare to other streaming platforms?

Quick answer: Netflix’s share of new subscribers is declining due to increased competition (Disney+, etc.).

Netflix content spend (YoY increase):
1) 2013 – $2.0B
2) 2014 – $3.0B (↑ 50%)
3) 2015 – $4.0B (↑ 33%)
4) 2016 – $5.0B (↑ 25%)
5) 2017 – $6.0B (↑ 20%)
6) 2018 – $8.0B (↑ 33%)
7) 2019 – $13.9B (↑ 74%)
8) 2020 – $11.8B (↓ 15%)
9) 2021P – $17.0B (↑ 44%)

Dive deep: What Does Netflix’s Growth Mean For Convergent TV?

More #1: Netflix Not-So-Secretly Wants to Be Disney, But Is It Placing the Right Bets?

 

More #2:Netflix Not-So-Secretly Wants to Be Disney, But Is It Placing the Right Bets?

 

Video: Fast Laughs iOS | Netflix Is A Joke

 

Fast Laughs iOS - Netflix Is a Joke

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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