Skip to main content

Screen Wars Thought Leader Interviews are also available on

SpotifyApple PodcastGoogle Podcast
State of the Screens

Will 7M Viewers Follow Dancing With The Stars to Disney+?

By May 19, 2022No Comments

Big news #1: Dancing with the Stars (DWTS) will air exclusively on Disney+ starting with season #31.

Why this matters #1: DWTS has occupied the 8-10 PM time slot on ABC for the past 15 years.

Why this matters #2: DWTS is still a top 5 unscripted show drawing 7M+ viewers each Monday night.
Total viewers for Dancing With The Stars on Mondays (YoY growth) according to Nielsen:
1) S4 – 20.0M
2) S5 – 21.7M (8%)
3) S6 – 19.6M ( 10%)
4) S7-8 – 19.8M (↑ 1%)
5) S9-10 – 19.7M (↓ 0%)
6) S11-12 – 21.9M (↑ 11%)
7) S13-14 – 18.2M ( 17%)
8) S15-16 – 14.9M (↓ 19%)
9) S17-18 – 15.2M (↑ 2%)
10) S19-20 – 14.7M ( 3%)
11) S21-22 – 13.4M (↓ 9%)
12) S23-24 – 12.4M ( 8%)
13) S25-26 – 10.6M ( 14%)
14) S27 – 8.7M (↓ 18%)
15) S28 – 7.8M ( 10%)
16) S29 – 7.1M ( 10%)

DWTS

Big in Lil Screens world: Disney released a trailer for the upcoming Obi-Wan Kenobi limited series.

Big question #1: What are the demographics around people showing interest in the Obi-Wan Kenobi limited series on Disney+?

Quick answer: Male (65%) and heavily 18-34 (82%).

Disney+ subscribers (YoY growth):
1) 2020-Q1 – 54.5M
2) 2021-Q1 – 103.6M (↑ 90%)
3) 2022-Q1 – 137.7M (↑ 33%)

Big question #2: Which region is growing fastest for Disney+?

Quick answer: India.

Disney+ YoY growth rate by region:
1) India (Hotstar) –↑ 42%
2) International (non-Hotstar) – ↑ 39%
3) US/Canada –↑ 19%

Big question #3: How many shows is Disney+ developing for international markets?

Quick answer: 590 shows.

Number of international shows in production by region (% of total):
1) Latin America (LATAM) – 200 (34%)
2) Europe, Middle East, and Africa (EMEA) – 150 (25%)
3) Asia Pacific (APAC) – 140 (24%)
4) India – 100 (17%)

Disney streaming subscribers by platform (% of total):
1) 
Disney+ – 137.7M (67%)
2) 
Hulu – 45.6M (22%)
3) 
ESPN+ – 22.3M (11%)
4) Total – 205.6M

Total Disney streaming subscribers (YoY growth):
1) 2021-Q1 – 159.0M
2) 2022-Q1 – 205.6M (↑ 29%)

Monthly ARPU for Disney+ (YoY growth):
1) 2020-Q1 – $5.63
2) 2021-Q1 – $3.99 (↓ 29%)
3) 2022-Q1 – $4.35 (↑ 9%)

Monthly ARPU for Hulu (SVOD only)(YoY growth):
1) 2020-Q1 – $12.06
2) 2021-Q1 – $12.08 (↑ 0%)
3) 2022-Q1 – $12.77 (↑ 6%)

Monthly ARPU for Hulu (Live TV + SVOD)(YoY growth):
1) 2020-Q1 – $67.75
2) 2021-Q1 – $81.83 (↑ 21%)
3) 2022-Q1 – $88.77 (↑ 8%)

Monthly ARPU for ESPN+ (YoY growth):
1) 2020-Q1 – $4.24
2) 2021-Q1 – $4.55 (↑ 7%)
3) 2022-Q1 – $4.73 (↑ 4%)

Big news #2: Disney is giving an early glimpse of an offering that ties together DTC streaming (Disney+) with offline assets (theme parks).

More: TikTok Made ‘Encanto’ the First Disney Hit of the Streaming Age

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.