Skip to main content

Screen Wars Thought Leader Interviews are also available on

SpotifyApple PodcastGoogle Podcast
State of the Screens

Why NBC’s ‘The Office’ takeback could be the beginning of consumer chaos

By July 3, 2019No Comments
NBCUniversal’s upcoming streaming service will be the exclusive home for The Office when it launches in January 2021.

Final offers for annual streaming rights to The Office:
1) NBCUniversal – $100M
2) Netflix – $90M

What does this mean for Netflix?  Not much.  The Office has been a popular show for Netflix since 2011 but should have little impact on subscriber growth.


What does this mean for NBCUniversal? TBD whether this will drive streaming subscriptions since consumers are starting to hit a ceiling.  We believe that the market for ad-supported streaming is growing under the radar and could be a major revenue driver for NBCUniversal.

💰Quote from Scott Porch – Writer @ Decider:
“The Office is regarded as one of the most popular shows on Netflix, but that’s a bit like deeming cottage cheese one of the most popular items on Ruby Tuesday’s salad bar. It’s popular, sure, but it’s not the reason you’re there.”

Video: Netflix VP: We started original content because of the streaming wars

More #1: The hand-wringing over Netflix losing ‘The Office’ ignores its biggest driver of subscriber growth

More #2: Netflix CCO Ted Sarandos describes the company’s use of data

More #3: Netflix’s Ted Sarandos Weighs In On Streaming Wars, Agency Production, Big Tech Breakups, M&A Outlook

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.