Final offers for annual streaming rights to The Office:
1) NBCUniversal – $100M
2) Netflix – $90M
What does this mean for Netflix? Not much. The Office has been a popular show for Netflix since 2011 but should have little impact on subscriber growth.
What does this mean for NBCUniversal? TBD whether this will drive streaming subscriptions since consumers are starting to hit a ceiling. We believe that the market for ad-supported streaming is growing under the radar and could be a major revenue driver for NBCUniversal.
💰Quote from Scott Porch – Writer @ Decider:
“The Office is regarded as one of the most popular shows on Netflix, but that’s a bit like deeming cottage cheese one of the most popular items on Ruby Tuesday’s salad bar. It’s popular, sure, but it’s not the reason you’re there.”
Video: Netflix VP: We started original content because of the streaming wars
More #1: The hand-wringing over Netflix losing ‘The Office’ ignores its biggest driver of subscriber growth
More #2: Netflix CCO Ted Sarandos describes the company’s use of data
