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State of the Screens

Why Did Netflix’s Red Hot Subscriber Growth Cool Off?

By October 29, 2020No Comments

Netflix subscriber growth in 2020-Q3:
1) 
Projected – 2.5M
2) 
Actual – 2.2M

Related: My thoughts on Netflix’s (Potential) Impact On Convergent TV Advertising

Netflix subscriber growth in 2020-Q3 (% of total):
1) 
International – 2.0M (92%)
2) U.S./Canada – 200K (8%)
3) Total – 2.2M

Netflix subscribers (% of total):
1) 
International – 122.1M (63%)
2) U.S./Canada – 73.1M (37%)
3) Total – 195.2M

Netflix subscribers by quarter (YoY growth):
1) 
2015-Q3 – 69.2M
2) 
2016-Q3 – 86.7M (↑ 25%)
3) 2017-Q3 – 104.0M (↑ 20%)
4) 2018-Q3 – 130.4M (↑ 25%)
5) 2019-Q3 – 158.3M (↑ 21%)
6) 2020-Q3 – 195.2M (↑ 23%)

What Mrs. Screens is reading: Why Did Netflix Cancel ‘Away’? (Hint: The Company’s Going Through A Midlife Crisis)

The average lifespan for a Netflix show (YoY change) according to Bloomberg:
1) 
2015 – 2.80
2) 
2016 – 2.47 (↓ 12%)
3) 2017 – 2.27 (↓ 8%)
4) 2018 – 1.89 (↓ 17%)

Share of minutes viewed in streaming according to the Entertainment Strategy Guide:
1) NBCUniversal – 24%
2) WarnerMedia – 20%
3) ViacomCBS – 19%
4) Disney-Fox – 16%
5) Sony – 12%
6) Amazon Studios – 3%
7) Netflix – 3%
8) Other – 3%

More #1: Netflix’s Ted Sarandos on Expanding Animation, Global Vision and His Leadership Style

More #2: It’s Netflix’s World—And They Intend to Keep It That Way

More #3: Reed Hastings Had Us All Staying Home Before We Had To

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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