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State of the Screens

Why ACR Data Is Poised To Become The Future Of TV Measurement

By February 26, 2018No Comments

How big can the ACR market be? A recent study projects that the market will grow to $5B by 2021.

What is ACR? Audio Content Recognition (ACR) is a technology that identifies the content that is playing (TV show, etc.) based on what it hears. It is alternative to collecting viewership through panels (Nielsen, etc.) and/or set-top box data (ComScore, etc.).

75% of all TV sets in use by 2022 will be smart TVs that can connect to the internet.

Smart TV market share:
1) Samsung — 40%
2) Vizio — 30%
3) Others — 30%

More. Automatic Content Recognition: How It Works

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.