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State of the Screens

What states/markets are voting?

By March 5, 2020No Comments

Key details for Super Tuesday:
1) 16 
states/territories will vote on March 3rd
2) 92 different media markets touch Super Tuesday states
3) 7 media markets/state
4) 15 media markets touch more than one Super Tuesday state
5) Shreveport touches three different states (AR, OK, and TX)
6) There are more likely Democrat primary voters in Los Angeles (2.3M) than the #2 state (Texas – 2.0M)

Super Tuesday states with delegate totals according to Sabato’s Crystal Ball:
1) 
California – 415
2) 
Texas – 228
3) 
North Carolina – 110
4) 
Virginia – 99
5) 
Massachusetts – 91
6) 
Minnesota – 75
7) 
Colorado – 67
8) 
Tennessee – 64
9) 
Alabama – 52
10) 
Oklahoma – 37
11) 
Arkansas – 31
12) 
Utah – 29
13) 
Maine – 24
14) 
Vermont – 16
15) 
Democrats Abroad – 13
16) 
American Samoa – 6

Top 5 states ranked by likely Democrat primary voters:
1) California – 5.5M
2) 
Texas – 2.0M
3) 
North Carolina – 1.6M
4) 
Massachusetts – 1.4M
5) 
Virginia – 817K

Top 5 media markets ranked by likely Democrat primary voters:
1) Los Angeles – 2.3M
2) 
San Francisco/Oakland – 1.5M
3) 
Boston (Manchester) – 1.2M
4) 
Raleigh-Durham – 585K
5) 
Sacramento – 554K

Super Tuesday states ranked by share of 18+ population that turned out for the 2016 Democrat primary:
1) 
Vermont – 27%
2) 
Massachusetts – 22%
3) 
California – 17%
4) 
North Carolina – 14%
5) 
Virginia – 12%
6) 
Oklahoma – 11%
7) 
Alabama – 10%
8) 
Arkansas – 10%
9) 
Tennessee – 7%
10) 
Texas – 7%
11) 
Minnesota – 5%
12) 
Maine – 4%
13) 
Utah – 4%
14) 
Colorado – 3%

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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