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State of the Screens

What Is the Vizion for Vizio’s IPO?

By April 1, 2021No Comments

Vizio TV On Cart

Big news: Vizio went public last Thursday on the New York Stock Exchange.

Key details for Vizio:
1) Founded in 2002
2) 620 employees (70 in Platform+ division)
3) 83M TVs sold over the past 15 years

Big question: How does Vizio make money?

Vizio revenue breakdown (% of total):
1) Hardware – $1.9B (93%)
2) Platform+ – $147M (7%)
3) Total$2.0B

Vizio Revenue Breakdown

Vizio total revenue (YoY growth):
1) 2018 – $1.8B
2) 2019 – $1.8B (↑ 3%)
3) 2020 – $2.0B (↑ 11%)

Vizio Platform+ revenue (YoY growth):
1) 2018 – $36M
2) 2019 – $63M (↑ 74%)
3) 2020 – $147M (↑ 133%)

Vizio Revenue Growth

Quote from Mike O’Donnell – Chief Revenue Officer @ Vizio’s Platform+ division:
“We make money when we sell a TV and we make money every time a TV gets turned on.”

Vizio profit margin by product type:
1) Platform+ – 76%
2) Hardware – 10%

Vizio Smartcast (AVOD) accounts (YoY growth):
1) 2018 – 3.6M
2) 2019 – 7.6M (↑ 111%)
3) 2020 – 12.2M (↑ 61%)

Vizio Smartcast hours (YoY growth):
1) 2019 – 4.5B
2) 2020 – 12.3B (↑ 173%)

Vizio Smartcast average revenue per user (ARPU)(YoY growth):
1) 2019 – $7.31
2) 2020 – $12.99 (↑ 78%)

Video: Frank Buckley Interviews: William Wang, VIZIO Co-founder & CEO

More: Vizio Files for IPO: TV Maker Had 12.2 Million Streaming Accounts at End of 2020

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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