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State of the Screens

WarnerMedia touts Xandr integration, readying ad-supported streaming service

By May 23, 2019No Comments
WarnerMedia released more details around its upcoming streaming service during their upfront presentation.

Key dates for WarnerMedia streaming service:
Beta launch — 2019-Q4
Full launch — 2020-Q1

Xandr was front and center at WarnerMedia’s upfront presentation and made news by announcing their video ad platform called Community.

Community media partners at launch include:
1) CNN
2) TNT
3) TBS
4) truTV
5) B/R Live
6) Otter Media
7) Warner Bros.
8) Vice
9) Hearst Magazines
10) Newsy
11) Philo
12) Tubi
13) XUMO

Video: Xandr Media Finds More Buyers Leveraging Addressable TV for Reach and Frequency

More #1: WarnerMedia to Put Some Shows on Streaming Service First

More #2: AT&T to Madison Avenue: Time to Hang Up on TV Networks

More #3: Will ‘Game of Thrones’ Get a Spinoff on WarnerMedia’s Streaming Service?

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.