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State of the Screens

vMVPD affiliate deals easier to execute, no less costly

By May 10, 2018No Comments

National broadcasters are setting up deals with their local affiliates thatmake it easier for national streaming services to carry local broadcast channels.

Previously on SOTS. CBS Sets Digital MVPD Distribution Pact With Affiliates

ABC, CBS and NBC have similar deals in place with Fox taking a more aggressive stance.

Why are these deals important? Most surveys consistently list ABC, CBS, NBC and Fox in their top-10 must have channels.

More on this topic. YouTube TV triples its footprint with launches in 10 more U.S. markets

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.