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State of the Screens

Vizio’s Platform+ Spearheads Q4 Revenue

By March 10, 2022No Comments

2022-03-10_09-48-22
Vizio Platform+ revenue (YoY growth):
1) 2018 – $36M
2) 
2019 – $63M (↑ 74%)
3) 2020 – $147M (↑ 133%)
4) 2021 – $309M (↑ 110%)

Vizio gross profit breakdown (% of total):

1) Platform+ – $211M (65%)
2) Hardware – $116M (35%)
3) Total – $326M

Vizio share of gross profit from platform+ (mostly advertising):
1) 2019 – 24%
2) 2020 – 38%
3) 2021 – 65%

Vizio profit margin by product type:
1) Platform+ – 68%
2) Hardware – 6%

Vizio Smartcast (AVOD) accounts (YoY growth):
1) 2018 – 3.6M
2) 
2019 – 7.6M (↑ 111%)
3) 2020 – 12.2M (↑ 61%)
4) 2021 – 15.1M (↑ 24%)

Vizio Smartcast hours (YoY growth):
1) 2019 – 4.5B
2) 2020 – 12.3B (↑ 173%)
3) 2021 – 14.6B (↑ 18%)

Vizio Smartcast monthly revenue per account (YoY growth):
1) 2019 – $0.61
2) 2020 – $1.08 (↑ 78%)
3) 2021 – $1.81 (↑ 67%)

Vizio Smartcast revenue per hour (YoY growth):
1) 2019 – $0.014
2) 2020 – $0.012 (↓ 15%)
3) 2021 – $0.021 (↑ 77%)

Revenue/hour in 2021 (YoY growth):
1) Roblox – $0.066 (↑ 7%)
2) Roku – $0.031 (↑ 45%)
3) Vizio – $0.021 (↑ 77%)

C1776-2021Q4B

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.