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State of the Screens

Viewership through Week 4 shows just about everyone is mad at the NFL

By February 27, 2018No Comments

Viewership numbers for the first 4 weeks (2016 vs. 2017):
1)
2016: 17.0m
2) 2017: 15.8m (↓ 7%)

Viewership change by age group:
1) 18–34: ↓ 12%
2) 35–54: ↓ 6%
3) 55+:↓ 4%

The big question. Is the NFL’s viewership problem more older/conservative or younger/liberal?

 

Verdict: The final numbers are coming in, but we most likely missed this by guessing too low!  Bloomberg/GASEN runoff added $1B+, which is 17% of our total estimate.  Smart media sellers are already focused on 2022 and have much to be excited about after the 2018 cycle grew 141% over 2014 to $3.9B.

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Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.