Viewership numbers for the first 4 weeks (2016 vs. 2017):
1) 2016: 17.0m
2) 2017: 15.8m (↓ 7%)
Viewership change by age group:
1) 18–34: ↓ 12%
2) 35–54: ↓ 6%
3) 55+:↓ 4%
The big question. Is the NFL’s viewership problem more older/conservative or younger/liberal?
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Verdict: The final numbers are coming in, but we most likely missed this by guessing too low! Bloomberg/GASEN runoff added $1B+, which is 17% of our total estimate. Smart media sellers are already focused on 2022 and have much to be excited about after the 2018 cycle grew 141% over 2014 to $3.9B. |
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