The digital video ad market will grow to $27.B in 2018 accounting for 25% of all digital ad spending.
Digital video ad revenue by year according to eMarketer:
1) 2018 — $27.8B
2) 2019 — $33.6B
3) 2020 — $40.1B
4) 2021 — $45.3B
5) 2022 — $50.6B
Digital video ad growth by year:
1) 2018 — ↑ 30%
2) 2019 — ↑ 21%
3) 2020 — ↑ 20%
4) 2021 — ↑ 13%
5) 2022 — ↑ 12%
Share of ad revenue from video:
1) Snapchat — 60%
2) Twitter — 55%
3) Facebook — 30%
More video: Wal-Mart is expanding its ad-supported video service (Vidu) through a deal with MGM.
Better measurement: Roku announced integrations with several measurement partners including:
1) Nielsen
2) comScore
3) Research Now
4) Nielsen Catalina Solutions
5) Acxiom
6) Experian
7) Oracle Data Cloud
Must watch: A Fun ad from Peter Naylor (a friend of the Screens) and Hulu.
More #1: Comcast’s Revenge: Never Sell Hulu
