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State of the Screens

VidCon at 10: How a “Thrown-Together” Event Gave Rise to the Influencer Era

By July 18, 2019No Comments

VidCon attendance by year:
1) 2010 – 1,400
2019 – 75,000+

What is VidCon?  VidCon is an online video conference held annually since 2010.  Its primary focus is original content native to digital platforms such as YouTube.

What are the top platforms at VidCon?
2) Instagram
3) Facebook
4) TikTok
5) Snap
6) Twitter

What do influencers want from a platform? Influencers want to build an audience and then tools to help monetize that audience.

Key updates from the influencer wars:
1) Youtube is launching additional monetization options such as subscriptions
2) Facebook is also offering updates to its subscription offering along with custom video ad breaks

More #1: TikTok Stars Are Preparing to Take Over the Internet

More #2: A Decade After The Basement Ballroom, VidCon Has Become Essential In Influencer World

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.