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State of the Screens

Viacom-CBS Deal Drama Was Worthy of the Fall Lineup

By August 23, 2019No Comments

The big news: CBS and Viacom have agreed to merge (again) in a deal that values the new company at $30B.

Key details for ViacomCBS:
1) 140K episodes of premium TV content
2) 3.6K film titles
3) 15% share of prime-time viewing
4) $16/subscriber/month from pay-TV providers
5) 4M subscribers for CBS All Access
6) 4M subscribers for Showtime OTT
7) 18M monthly users for PlutoTV

Market capitalization by company according to FactSet:
1) 
AT&T – $252B
2) 
Walt Disney – $245B
3) 
Comcast – $193B
4) 
Netflix – $136B
5) 
ViacomCBS – $30B

Back to the future: These companies have split and merged multiple times.

ViacomCBS will include content providers such as:
1) 
CBS Television
2) CBS Networks
3) CBS Sports
4) MTV
5) BET
6) Comedy Central
7) Nickelodeon
8) Paramount Pictures
9) Showtime
10) Smithsonian

Share of prime-time viewers:
1) 
Comcast – 18%
2) 
ViacomCBS – 15%
3) 
Walt Disney – 14%
4) 
Discovery – 11%
5) 
Fox – 9%
6) 
AT&T – 7%
7) 
Other – 26%

Per-subscriber fees:
1) Walt Disney – $22
2) 
ViacomCBS – $16
3) 
AT&T – $13
4) 
Comcast – $7
5) 
Fox – $7
6) 
Discovery – $4

Video: Watch the full interview with the newly formed ViacomCBS CEO Robert Bakish

More #1: Why Viacom Fell (And Why It Can Come Back)

More #2: CBS and Viacom Reunite in Deal That Marks Ascendance of Shari Redstone

More #3: M&A experts break down what Viacom and CBS could buy next, from ad-tech to James Bond

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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