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State of the Screens

Verizon CEO confirms company’s plan to launch a streaming TV service

By April 19, 2018No Comments

The streaming wars have drawn another army to the battlefield!
1) Hulu Live — $40
2) DirecTV Now — $35
3) Sling TV — $20
4) PlayStation Vue — $40
5) YouTube TV — $35
6)
Verizon — TBD

go90 will be a separate service.

Could Verizon roll the go90 content (AwesomenessTV, etc.) into the live TV service?

If yes, then this would put them on more equal footing with Hulu who is combining original content (The Handmaid’s Tale, etc.) with a robust live TV lineup.

Verizon also has the rights for mobile streaming of NFL games.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.