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State of the Screens

US Connected TV Ad Spending Will Grow Nearly 40% in 2019

By November 13, 2019No Comments

Connected TV ad spend (YoY growth) according to eMarketer:
1) 
2019P – $7B (↑ 38%)
2) 2020P – $9B (↑ 28%)
3) 2021P – $11B (↑ 22%)
4) 2022P – $12B (↑ 16%)
5) 2023P – $14B (↑ 13%)

Connected TV users (YoY growth):
1) 2019P – 195.1M (↑ 5%)
2) 2020P – 201.7M (↑ 3%)
3) 2021P – 206.7M (↑ 2%)
4) 2022P – 210.7M (↑ 2%)
5) 2023P – 214.4M (↑ 2%)

Quick math on connected TV ad spend per user (YoY growth):
1) 
2019P – $35.38
2) 2020P – $44.02 (↑ 24%)
3) 2021P – $52.30 (↑ 19%)
4) 2022P – $59.27 (↑ 13%)
5) 2023P – $65.85 (↑ 11%)

Quote from Jeff Green – CEO @ The Trade Desk:
“There is nothing I’m more excited about, nothing more game-changing than what is happening in connected TV.”

More #1: Connected TV advertising to hit $7 billion this year

More #2: Why CTV Is The Trade Desk’s Biggest Focus Of 2020

More #3: 2 Of 3 Who Stream Now Watch TV Mostly By Streaming – But There’s A Catch

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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