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State of the Screens

U.S. Local Advertising Spend To Increase 7.6% In 2018

By February 26, 2018No Comments

Local TV ad spend will accelerate again in 2018 as the political season heats up.

Growth in local video ad spend by year:
1) 2017: ↑ 0.4%
2) 2018: ↑ 7.6%

More on this topic. Report: Local TV Faces Growing Competition for Ad Dollars

Local video ad spend by year:
1)
2018: $35b
2)
2020: $38b (↑10%)

Share of spend for local video ad spend in 2018:
1)
TV: 85%
2) Digital: 8%
3)
Other: 7%

Local advertising is a $149b business in 2017 and video accounts for 23% of that total.

Huge growth opportunity. Digital video only accounts for $1 out of every $53 spent on local advertising.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.