Local TV ad spend will accelerate again in 2018 as the political season heats up.
Growth in local video ad spend by year:
1) 2017: ↑ 0.4%
2) 2018: ↑ 7.6%
More on this topic. Report: Local TV Faces Growing Competition for Ad Dollars
Local video ad spend by year:
1) 2018: $35b
2) 2020: $38b (↑10%)
Share of spend for local video ad spend in 2018:
1) TV: 85%
2) Digital: 8%
3) Other: 7%
Local advertising is a $149b business in 2017 and video accounts for 23% of that total.
Huge growth opportunity. Digital video only accounts for $1 out of every $53 spent on local advertising.
